NBA partners with Jabong to operate online NBA store in India

The National Basketball Association (NBA) and Jabong, India’s leading fashion and lifestyle e-ecommerce platform and the operator of the official online NBA store in India – NBAStore.in – today announced a multiyear partnership extension that will provide fans in more than 730 cities across India with access to authentic NBA merchandise.

NBAStore.in offerings include an extensive range of authentic merchandise, including player jerseys, fanwear apparel, performance and casual footwear, backpacks, caps, and a host of other accessories. 

As part of the partnership extension, Jabong will also serve as a partner for the recently launched NBA daily fantasy game on NBA.com,Dream11.com and the Dream11 app, providing players with the opportunity to win NBAStore.in gift cards.  Jabong will continue to be a key partner of select NBA events in India. 

“Jabong is a great partner and plays a crucial role in supporting the basketball culture in India and the NBA’s growing fanbase in the country,” said NBA India Managing Director Yannick Colaco.  “Since the launch of our online store four years ago, sales have grown fivefold, so we are thrilled to extend our partnership with Jabong to continue providing our fans in India with the latest NBA gear.” 

“We have always strived to partner with leading international sports brands, and with the launch of NBAStore.in in 2014, we addressed the growing demand for NBA merchandise in India,” said Jabong CEO Ananth Narayanan.  “We have witnessed significant growth in NBA merchandise sales over the last four years, and we look forward to continuing our association with the NBA to provide a destination for fans in India to celebrate their passion for basketball.” 

Including NBAStore.in powered by Jabong, the NBA now has 12 international e-commerce sites. 

The official NBA fantasy game resides on NBA.com, the NBA’s official digital destination in India, and can also be accessed viaDream11.com and the Dream11 app, which is available for download via the App Store and the Google Play Store. 

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