NEO strengthens its programming line-up; Launches new shows for Neo Cricket and Neo Sports

Riding high on the success of acquiring some big ticket properties and presenting a calendar of 300 plus days of live blockbuster events, the NEO Sports Network has further strengthened its programming line up by launching new shows and revamping the existing ones. The initiatives have been launched with the much anticipated India England "Payback Series' to get maximum traction.

Some of the new programs that will be launched include

Dial S for Sports: Dial C for Cricket has been the most innovative and engaging cricket show on television. The same format will now be extended as a new program on Neo Sports. Dial S for Sports will give the passionate sports fan an opportunity to interact with the biggest experts, live on television.

India's Next 11: Neo Cricket has exclusive rights for all domestic cricket in India (Ranji Trophy, Irani Trophy, etc) and this new program will analyze and present the emerging stars who can make the cut and be part of the national team

Academy: Academy will be launched shortly on Neo Cricket and will fast emerge as the ultimate destination to learn the finer nuances of the game from an expert. The program will also invite a lot of user generated content in terms of videos of emerging players and the expert will help correct the technique.

In addition the existing programs will be revamped to significantly enhance the viewing experience. All the popular shows including Sports Zone, Cricket Central and Dial C for Cricket will be further strengthened in terms of enriching the content offering. Dial C for Cricket will introduce several new formats and segments like ' Friday Fan Night, State of Cricket, Dial C on the Road and Big Interview

Commenting on new launches, Mautik Tolia, EVP-Programming NEO Sports Broadcast Pvt. Ltd said, "NEO's new programming mantra is to provide authoritative & entertaining content to our viewers and the mix of the new shows are reflective of this philosophy. The new programming mix coupled with the blockbuster live action is an unbeatable combination and will delight every sports fan in India. There are several new initiatives in the pipeline that will be revealed in due course"


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