Nike to launch 'Make Every Yard Count' digital campaign for ICC T20 WC

Nike India will be launching a digital campaign, Make Every Yard Count, which would provide an opportunity to the CCY (Cricket Crazy Youth) of the country to show their love and passion for the game.  In essence, the campaign would be a crowd sourced digital film dedicated to the Cricket Crazy Youth of India, who didn’t let anything get in their way of chasing their dreams.  Nike would be launching the campaign by 22nd Feb.

The ultimate realization of their dreams is to play for India and that dream is common across every pitch in India. For millions of cricket crazy kids in the country the path 

As a company dedicated to the spirit of sport and to the betterment of athletes around the world the message will always be the same, no matter how old they are and what level they play at.

Nike, hence is calling out to the cricket crazy youth of the country to share their cricket action pictures with them for the stop motion video.This stop motion video will also include action pictures of Indian cricketers. 

The final digital film will be launched on March 14th.