Nivea’s Neil George to present at the IAA’s Retrospect and Prospects

Retrospect & Prospects, from the International Advertising Association (IAA) is an event that is focused on the field of Marketing & Communication. It is a 45-minute review of the highs and lows of the MarCom world and takes you through an overview of the year gone by. In addition to this, the platform also aims at crystal-ball gazing the future trends and what to expect in this ever-changing world of consumer demand.

The Indian Chapter of this year’s review will be presented by Mr. Neil George, Managing Director for Nivea-India, Bangladesh, Sri Lanka, Nepal and Bhutan on 27th June 2019 in Mumbai.

The event primarily focuses on Senior marketing-oriented specialists who are at the top of their game. Neil will be addressing a room full of seasoned professionals in the field of MarCom (by invite only).

Neil is a member of the Leadership Team for the Near East region for Beiersdorf. Beiersdorf is a €7 Billion DAX 30 corporation and the owner of brands like Nivea, Nivea Men, Eucerin, La Prairie and Labello. The Near East group manages a cluster of 94 countries across Eastern Europe, Middle East/Africa and South Asia (including India & Pakistan). Neil is an Alumnus of the London Business School and is a visiting Faculty at various business schools in Asia. He recently published his and the world’s first brand management comic ‘Building the Perfect Beast – What Really Happens in Brand Management’ published by Harper Collins.

Says Partho Dasgupta, CEO, BARC India, “This program has done really well for the IAA. We have had marketing and advertising leaders giving their perspective on what was significant in the MarCom world last year and are hoping for some brilliant insights this year as well. The entire MarCom community is looking forward to understanding and evaluating what the road ahead holds.”

Entry by invitation only. For invitation write to execseciaa@gmail.com