Offbeat: Prasad Shejale – capturing beautiful moments & life’s lessons from Mr Spock

In our constant endeavour to give our readers content that is a little ‘hatke’ from the trade media norm, Adgully has been coming out with Special sections like The W-Suite, Ad Land’s Young Guns, Spirit W and ‘Offbeat’. 

Our newest offering, ‘Offbeat’, seeks to give a glimpse of the lesser known facets of our very well-known industry leaders. We present, in the industry leaders’ own words, an interesting read on areas that are not usually highlighted in regular media coverage – be it about their childhood days, secret skills that they possess, how they unwind from their hectic schedules, and much more. 

Prasad Shejale, CEO & Co-founder, Logicserve Digital, describes himself as an entrepreneur working on his passion in e-commerce, Search Engine consulting and marketing. He is an entrepreneur with experience of working not just in the Indian digital marketing space, but also in the global digital space, having envisaged, developed and marketed consumer facing web properties on a global scale. 

In 2007, he co-founded Logicserve Group and grew it from a small team to a high performing, result focused group. Logicserve Digital is a 360-degree digital marketing agency that specialises in integrated digital media planning and buying. 

How you were as a child and which childhood trait do you still possess?
I believe my parents or childhood friends will be in a better position to answer this question. I feel I was always very inquisitive and passionate about learning new things. Also, I was an introvert and always found peace in some corner where I could read my favourite books. 

As I grew older, my core nature has remained the same (more or less). However, I focused and worked on being a bit more social. Socialising is an acquired skill for me. 

My passion for learning still remains the same. In my career so far, I have changed industries as well as profiles over time, but my desire to seek knowledge has stayed with me since childhood and this helps me with my work tremendously. 

Which superhero did you look up to as a kid and why? Which superhero power you wish you possessed?
Back in the 1980s, the fascination for superheroes wasn’t as it is today. But one character I did look up to and learnt from was Mr Spock from Star Trek. I still relish watching those episodes that taught me lessons on friendship, leadership, focus; and most importantly, to never give up. 

His famous dialogue, “Live Long and Prosper”, is similar to “Vasudhaiv Kutumbakam” and exuberates so much positivity. It also teaches the value of respecting others and wishing well for everyone. 

If I got the chance to possess a superpower, I would want to own super intelligence and a mammoth of a memory. And of course, a supernatural speed for reading so that I could read as many books to quench my thirst for learning. 

What is your biggest fear and how do you face it?
My biggest fear is the inability to match up to expectations. I feel this has its own pros and cons though. Sometimes, I stress myself way too much in an effort to match up to unrealistic expectations. 

Over time, I have learnt to stop thinking about unwanted and unrealistic expectations and focus more on improving myself and my knowledge. I have learnt and accepted that no one is really perfect. 

A skill you possess that no one knows about?
I feel every picture has a story behind it and I love to capture these beautiful moments. I often tend to pick up my camera and go on a photography spree, where I try and capture people’s expressions and decipher their story. 

Nowadays, with quality enhancements in mobile phone cameras, life has become so much easier. I do not necessarily have to carry my DSLR and can still capture some great pictures with my phone. 

However, I enjoy a day out with my camera, whiling away my time clicking pictures and capturing memories. It is also a great way to unwind from my usual hectic schedule. 

What would one find in your playlist?
You will mostly find some good romantic songs in my playlist. My current playlist is dominated by Arijit Singh. 

Your go-to activity to relax?
A good book, a good drink, a cozy corner and my playlist on Bose. That’s heaven! 

What is the greatest lesson that you have learnt from life so far?
One of the best lessons I have learnt from my life is to have the attitude to never give up. Tough times are a part of life and they do not last long, but tough people do. I strongly believe in this and this has always helped me put behind any difficulties and continue to grow. 

A social cause that you are most passionate about?
I have a strong inclination towards working for Girl Child Safety and Education. Considering the current scenario of our society and the prevalent social norms, girls still don’t have the necessary access to education. I really feel that we all need to collectively work towards uplifting the girl child and providing them their right for basic safety and education. I would definitely want to do my bit by contributing for this cause and see them succeed in their lives. 

What’s the one thing you would like to change about yourself?
There isn’t really a specific thing that I would want to change. However, sometimes I get possessed with the work I do and often tend to work longer hours, which is not very good and can affect my health. If possible, I would surely want to change this and have a good work-life balance. 

If not the CEO and Co-founder of Logicserve Digital, what would you have been?
I love my work and enjoy what I do. In case, I was not the CEO and Co-founder of Logicserve Digital, I would have loved to be a Product Head and develop some innovative products. 

What are the three apps on your mobile that you couldn’t live without?
Well, that’s easy. Uber, Blinkist and Kindle. 

What’s the last thing you watched on TV and why did you choose to watch it?
It’s been a long time since I watched TV. With the rising popularity of digital media, TV consumption has been declining. I enjoy watching some romantic movies, especially on Friday nights after a good dinner. 

Which two organisations outside your own do you know the most people at?
I come from a Tech background and hence, TCS and Mastek (my previous organisation) are the places where I know most people. Also, I have many friends from Google since we are a Premier agency as well as DCMP and work very closely with them. 

Two things about this industry you don’t like or don’t understand?
Excessive focus on low funnel activities
Media solution gets defined even before the win of a pitch 

If you could live anywhere in the world, where would you live?
I would really like to be at Silicon Valley as it is the hub of entrepreneurship and the Mecca of tech innovations.


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