Ogilvy not to participate in Goafest 2013: Abhijit Avasthi

Ogilvy & Mather  headed by Piyush Pandey has of late been in focus at the creative awards.  But this year ‘The Men in Black’ will be conspicuous by their absence at the Creative Abby.  The agency has decided not to participate at Goafest 2013.

The creative fraternity in India have concluded that the inevitable may occur as a result of O&M’s latest decision. But members at O&M are upbeat and affirmative about the entire development.

Abhijit Avasthi, National Creative Director of O&M confirming  the news to Adgully said, “Yes , that’s right . For various reasons we have decided so.”

However we were unable to elicit any comments from Senior Officials of the Ad Club who have informally confirmed the  development . They are of the opinion that 9th March 2013 being the last date , O&M could  reconsider  being part of the advertising festival. Efforts on the part of Senior officials of the Ad Club are on to convince the agency with regard to the same.

Goafest 2013 is scheduled to be held in Goa from April 4 to 6 this year.