One Source first Indian marketing consultancy to onboard a Head of Culture

 Leading integrated marketing consultancy One Source, today announced the appointment of McKinsey alum Vyshak Das as Head of Culture, in their consistent efforts to build a dynamic workplace environment. The announcement comes on the back of One Source bolstering their leadership team this month, with members being onboarded from upGrad, Safe Security, inFeedo and more.

In his role leading the Culture Practice in conjunction with Lead – Human Asset Management, Pragya Budhiraja, Das will play a crucial role in redefining the workplace ecosystem at One Source. His experience in the past with leading technology services providers across Chennai and Bangalore places Vyshak uniquely in a position of understanding the people requirements of high growth organisations.

“When one grows 100% year on year for half a decade, one thinks of how to maintain and outperform that while completing a decade of high growth-low attrition. Whether it be mandatory block leaves every six months, an annual nine-day companywide vacation that we coined Happy People Work Harder, our ‘Purple Squirrel’ talent onboarding philosophy, or 14-day off-sites to break the monotony of COVID-driven screen gazing, bringing a Head of Culture on board was the natural progression in placing our people at the heart of all we do”, said Srishty Chawla, Co-founder of One Source, to which added Talent Head for the firm, Budhiraja, “People and partners define successful workplaces, and at One Source, we felt our biggest asset, our people, deserve as much focus as our partners, our clientele. Vyshak will drive a bottom-up listener’s approach, a paradigm we are defining for the marketing and consulting industry”.

The move underscores One Source’ commitment to continue growth for its people and partners at the same pace as the firm itself. The consultancy announced an average of 25.64% in average organisational appraisals in March, 2023, with several people in the 45+% bracket. This follows last year’s organisational average in appraisals which crossed the 30% mark.

Completing five years today, the firm has seen growth in business on the back of business impact integrated marketing work for market leaders such as Rebel Foods, TradingLeagues, DriveU, FuelBuddy, Runaya, and more.