Orchard Advertising picks Anish Daryani as VP & Branch Head - Bengaluru

Commenting on his appointment, Anish said, "I have always admired the Leo Burnett Group for the thinking agency they've been, since I started my advertising career. So when I got an opportunity to join Orchard, one of the three agency brands from Leo Burnett's stable, taking it forward came very naturally to me.

Orchard is a young agency, only in its 12th year, and has already been credited for creating some iconic advertising. Some of the agency's clients, like Wipro, SAB Miller, Essilor, Godrej, Colors, RIM and Piramal Healthcare, among others, have seen immense value in the agency to not just continue their relationship since its inception, but consolidate more of their brands in the agency's portfolio. Moving forward, as the agency chalks out an aggressive growth plan, it makes room for young managers like Anish Daryani to add the zest and exuberance required to complement the solid and experienced leadership at the helm in Thomas Xavier (Chairman and National Creative Director) and Kaushik Mitra (Sr. VP and Brand Partner).

I see myself as someone who brings fresh thinking within the agency, and on our brands. Moreover, we look forward to extend our services to many other brands in diverse categories in Bengaluru, and the rest of southern India."

Kaushik Mitra, Sr Vice President, Orchard India, Anish is very driven, hungry and passionate about the business. His key responsibility will be to strengthen and grow existing Client businesses, cement relationships and look to grow Orchard Bangalore in the South market. Having diverse experience in categories such as FMCG, telecom, durables, Automotive, healthcare, rural, will strengthen Orchard's position in the market.

Anish has a decade's experience in advertising and has done two stints each with Ogilvy and the Rediffusion-Y&R Group. His work spans diverse categories ranging from automobiles, aviation, telecom, fashion and lifestyle, beverages and media. Some of the brands he's worked on include TATA Motors, TATA Nano, TATA Steel, Hutch (now Vodafone), Airtel, Kingfisher Airlines, Danone, Brooke Bond Red Label, The Economic Times, The Times of India, Colors, Linc Pens and The Statesman, among others. Besides being a keen insight miner, Anish has an unprecedented record in business development. He also has many local and international creative and effectiveness awards to his credit.