OTT players beef up content line-up with slew of Originals this summer
The OTT (over-the-top) space has been gaining rapid momentum and the entry of new players has intensified the competition. With this, OTT players are now seeing an increase in viewership and subscriptions.
Given the good traction for original content on the OTT platform, there are more frequent new releases seen especially in the month of March. The shows are increasingly spanning diverse genres – thriller, romance, comedy, drama, action and even food-related shows.
Adgully takes a look at some of the shows that hit the digital screens in April 2018, with more to follow…
Married Women Diaries – Phase 2
ZEE5 launched Utsaha Ithihasam, the first Malayalam drama series from their Originals collection. Utsaha Ithihasam revolves around the lives of Kristo Kurishuparambil, a filmmaker, and Nitin Rajendran Ambili, a software engineer, who have been friends since school. The series captures the bizarre circumstances the duo is confronted by as they seek a higher plane for a sweet revenge against the unfair world. The series is live and available for binge watching exclusively on ZEE5.
Where the Heart is
Leading paint and décor brand Asian Paints, in its second season of the web series brings us closer to homes of the stars we only see from a distance. After a successful Season 1, this latest season attempts to unravel the mysteries of celebrity homes and get to know them for the people they really are. With this web series the viewers will not only get to tour through the homes of the celebrities but also hear them share their stories, their lives, their families, what they do when they are not working and much more.
Galti Se Mis-Tech
Shivam & Dhara are a generation Y couple with technology in their DNA. Their cute and fun relationship thrives on their smart phones. Everything is fun & games until a series of technical glitches turn this lovey-dovey bond into a complete madhouse. Watch this short format web series to find out how the two of them sail through this hilarious journey of cute fights! Go and watch this adorable couple on ALTBALAJI
House Proud Season 2
On popular demand, SonyLIV is thrilled to bring back its first non-fiction web-series, House Proud 2, co-produced by SonyLIV and Jossbox. Focusing on smart space transformations, the show features 6 authentic home owners from across India, each with their unique stories and visions which they want reflected in the spaces they provide. The 6-episode series go live every Friday and features young talented designers who with their unique aesthetic sense and chaotic work styles reveal a certain method to the madness as they transform these spaces for the first time.
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