OYE! 104.8 FM launches "OYE Filmi Foodies"

OYE! 104.8 FM, India’s ‘Sabse Filmi’ radio station, part of the TV Today Network, has once again designed an innovative and unique program for its listeners, a bollywood based content segment designed particularly for bollywood fans who are foodies.

 

Godrej Eon presents “OYE Filmi Foodies” introduced cooking cum meet n greet format, so far popularised only on television, now into radio content.

 

The show is conceptualized keeping in mind that every star has some connection with Delhi food. Most of them spent their teenage life in Delhi with Famous Delhi Food joints.

 

This new property has recently launched in Delhi, Mumbai, and Kolkata.

 

 ‘Sabse Filmi’ FM radio station OYE FM would be delivering favorite celebrity cuisines from Delhi to the celebs’ doorstep along with an on-Air contest on the radio channel, where simple questions on celebrities will be asked and winners will get a chance to cook favorite food of their favorite celebrity and serve that food at the celebrity’s residence. The contest is running in Delhi, Mumbai and Kolkata in Godrej outlets and will now be initiated on other stations as well which will be a platform for the fans to showcase their hidden cooking talent. ‘Meet and Greet’ will also be programmed on ‘Dilli Aajtak’ in its show ‘Chatpati Dilli’. This ‘Meet and Greet’ concept with the celebrity will be hosted by the OYE FM RJs’.

 

Godrej Eon presents ‘OYE Filmi Foodies’ has been promoted through a 360-degree campaign. The four week campaign has a mix of outdoor, print, online and television along with activations, in order to drive tune-ins. Also, the radio station is extensively promoting the show on its own airwaves throughout the day.