Paisabazaarâ€™s brand film crosses 50 million views on YouTube
Paisabazaar, India’s leading marketplace for consumer credit and free credit score platform, is proud to announce that its brand film “Unspoken” has crossed 50 million views on YouTube. The film has garnered another 38 million views across other social media platforms like Facebook and Instagram and has been shared ~15,000 times.
“Unspoken” tells the story of a complicated frictional relationship between a father and son. The film is on the lines of Paisabazaar’s “PaisonSeBadhkar” brand philosophy, which focusses on telling stories about real India and its rising aspirations and dreams.
Link of the brand film:
Sachin Vashishtha, Chief Marketing Officer, Paisabazaar, said, “We are overwhelmed by the brand love Unspoken has received. As a consumer brand, we remain committed to helping Indians borrow with confidence to fulfil their aspirations. Our brand philosophy is focussed on telling beautiful and inspirational stories about today’s India. Over the years, we have heard thousands of consumer stories, where they have gone out of their way to fulfil a dear one’s dreams. Paisabazaar wants to just play a small part in enabling that.”
Paisabazaar says its brand films are a complete shift from its regular brand campaigns that involve straightforward transactional messaging around loans, cards and credit score. Like its earlier films, ‘Unspoken’ too has received rave reviews across the marketing community.
Karthik Srinivasan, renowned communications consultant, wrote on social media, ”Talking about money is generally seen as anathema in Indian families. It's also a source of ego clashes (in this ad, between the father and the son). In this ad, a son does something similar, and tells his dad about it only because there was no other option but to come clean on the truth. And that line, "I left the house. Not you" hits close at a very different level!
Paisabazaar's earlier brand films under its umbrella though of ‘Paison Se Badhkar’ - "The Wedding Speech" (2018) and “My Father’s Dream” (2020), “The Sweet Sound of Wood” (2021) received brand love from all over the country and beyond, with combined views of over 150 million on digital platforms.
‘Unspoken’ has been produced by K Silent Productions and directed by Puneet Prakash.