Paisabazaar launches new brand campaign ‘Loan Lene Ka Sahi Tareeka’

India’s leading marketplace for consumer credit and free credit score platform, today announced the launch of its new brand campaigns ‘Loan Lene Ka Sahi Tareeka’. Paisabazaar, through this campaign, highlighting the key message of ‘see, compare and apply’ when looking for any kind of credit, to ensure one gets the best offer available.    

‘Loan Lene Ka Sahi Tareeka’ features actor Aparshakti Khurana and focusses on consumers, who often get confused while seeking loans. It highlights the plight of the common man, who tends to go by hearsay or recommendations from friends while looking to access credit instead of comparing and getting the best offer. 

Paisabazaar will also be launching another campaign "Loan Sahi, Milega Yahin" which would be an extension of its earlier campaigns. This campaign  affirms Paisabazaar as the platform of choice for millions of consumers across India for accessing credit. By running the two campaigns parallelly, Paisabazaar aims to emphasise on the right way and the right platform for taking a loan. 

Sachin Vashishtha, Chief Marketing Officer, Paisabazaar, said: “Our brand promise is to be a financial companion for consumers seeking credit. While loans help us during times of cash crunch and to meet life-goals, they do come at a cost. Hence, comparing before  buying becomes critical for an informed decision. As a market leader, our campaign focusses on this key message, but in our usual humorous tone of voice that resonates with India.”

The brand has garnered ~35 million customers over the last nine years and has established its position as the country’s leading marketplace with 60 partnerships with banks, NBFCs, credit bureaus and fintech lenders to offer a wide choice of lending products for varied consumer segments on its platform.