Paree Sanitary Pads rolls out influencer campaign this Yoga Day

Paree Sanitary Pads, the homegrown brand by Soothe Healthcare has always been promoting progressive and open a dialogue to address the issues related to periods, one of them being fear of staining. Keeping this thought in mind, the brand has launched a new influencer marketing campaign #StretchBeyondStains this Yoga Day with Actress Vaishali Thaniga and Sapna Malik, the fame of MTV Splitsvilla & Roadies, and several others.

The thought behind the digital campaign is to break away from the myth that yoga isn’t advisable during period. Menstruation is a normal physiological process and regular practice of yoga might help your body feel more comfortable during the monthly cycles and can also help with menstrual cramps.

As a part of this campaign, the influencers can be seen performing various asanas like Malasana, Baddakonasana, and Brahmari that are known to bring relief during periods even though people usually tend to avoid yoga during that day of the month. It further highlights the benefits of comfort and confidence that Paree Double Feathers has to offer as it gives double protection to unwanted leaks during heavy flow days.

Commenting on #StretchBeyondStains campaign, Ms. Samta Datta, General Manager – Marketing, Soothe Healthcare said “Yoga is a celebration of holistic health. With #StrectchBeyondStains, we want to emphasise on feminine health & hygiene and encourage all to break away from the culture of silence around mensural. Paree Heavy flow champion offers top of the line products that allow all women not to halt their everyday health routine, in fear of leakage. These influencers will help spread our message across India.”

Paree Sanitary Pads has owned the space of feminine hygiene by understanding the requirement of young urban women and giving her solutions for ever-evolving needs. With women nowadays constantly at work and hustling, the brand aspires to give them comfort and support in every way.