Peach Mode launches new ad campaign to highlight its ethnic masterpieces

Peach Mode, the global online store for designer ethnic wear at the best price points launches its new ad campaign. To be showcased across print media, bus stops and radio, the campaign seeks to enhance the brand recall for Peach Mode as well as announce an exciting offer. Every 7^th buyer on Peach Mode will get one of the many traditional masterpieces available on the platform as a free gift!

The Peach Mode campaign will find visibility across the most popular media platforms such as Midday and Bombay Times. It also encompasses RJ mentions for a week on ‘Radio Mirchi’ and ‘Radio City’. Leveraging the power of display ads, the company will cover 75 bus stops across the city from 15^th October onwards. The creative for the Peach Mode campaign has been designed by Basecamp India Communications.  

Speaking on the launch, Peach Mode Co-Founder Mr. Anupam Tulsyan said, “This is the first of our offline campaigns and we have tied up with the most credible and powerful platforms to reach out to existing and potential customers. Besides augmenting brand salience and helping consumers discover the benefits of shopping with us, we have also plugged in the added attraction of a free gift for every seventh buyer. Before the financial year ends, we will be covering several tier II cities with more campaigns to drive immense recall and affinity in the country for Peach Mode.”    Commenting on the Creatives , Mr. Anil Bharadwaj, Director at Basecamp India Communications said, “Time has come to get the IDEA of DISCOUNT out. People most cheerfully pay for experience and the emotional connect that comes with a great product.  No brand is about trial or more customers. Infact, they are about acquiring new customers; giving them a great experience through a great product and making them want to visit time and again”.

With this campaign, Peach Mode inches closer to its mission of creating a superlative ethnic shopping experience for Indian as well as global customers. It wants to heighten the brand awareness significantly so that shoppers have access to an impeccable assortment of the best sarees, designer salwar suits, anarkalis, lehengas, jewellery and other traditional attire at the most optimal price points, through a trusted and reliable platform.   

The offer from Peach Mode for every 7^th lucky buyer lasts till 15^th November and is applicable on orders of a minimum value of Rs. 1500. The amount of money paid during the transaction will be given as cashback to the winner.