PepsiCo India and Franchise India jointly bring 'World Franchise Congress 2015'

PepsiCo India, one of the largest MNC food and beverage businesses in India, and Franchise India, India’s most trusted business growth solutions’ organisation, have partnered to institute the first leadership forum on franchising called ‘World Franchise Congress 2015’.

The leadership convention scheduled to take place on November 24, 2015 at Hotel Pullman, Aerocity, New Delhi has been convened to fuel the growth of franchise industry in India.  Presided by Shiv Shivakumar, Chairman and CEO, PepsiCo India, the leadership convention will explore and assess the impact of current and future franchise trends on businesses, investors, financial institutions, technology, government’s entrepreneurial drive, and at large on society.

Speaking on the launch of World Franchise Congress, Samudra Bhattacharya, VP and GM - India Franchise Commercial Unit, PepsiCo India said, “In the last two decades, our Franchise partners have played a critical role in the growth of the company. They bring with them the much required investment and execution capability to ensure we win in the marketplace. Our association with Franchise India is aimed at building greater awareness of, and appreciation for, this very critical business model. We are positive that this platform will benefit the franchise vertical immensely as it will give the business the focus it deserves and further amplify franchise management capabilities in India.”

Commenting on the same Gaurav Marya, Chairman, Franchise India expressed, “Distinction between small & big growth, between thinking local, regional, national, and global in franchising lies in seeing things on a bigger canvas. Indian Business scene is at juncture where Growth is the foundation of every business. Franchise Brands in India is ready for an exponential growth like the western market counterparts and World Franchise Congress 2015 has been initiated to fuel the growth of franchise Industry”.

The leadership convention will bring together over 30 thought leaders, investors and forecasters to engage in a business dialogue with 250+ franchisors, master franchises, large retailers, entrepreneurs, channel partners, and CXO’s of consumer & service brands through keynotes, panel discussions, master classes, and networking. Some of the eminent speakers include Mr. Andy Williams, President - Global Franchise, PepsiCo, Mr. Rod Young, Chairman, DC strategy, Australia; Mr. Ravi Jaipuria, Founder Chairman, RJ Corp; Mr. Shailesh Chaturvedi, CEO & MD, Tommy Hilfiger India, Mr. Vasanth Kumar, Executive Director, Max Retail , Mr. OP Manchanda, CEO, Lal Path Labs, Mr. K B Kachru, Chairman – South Asia, Carloson Rezidor Group, Mr. Alok Gupta, Chief Architect & CEO, Essar Retail, Mr. Sandeep Kulhalli, Senior Vice President - Retail & Marketing, Titan, Mr. Gaurav Mahajan, President, Raymond Group, Mr. Anuj Jain, CEO, JSL Lifestyle Limited and others. Click here for more details.

Following the convention, World Franchise Congress 2015 will present country's most prestigious awards in the arena of Franchise Leadership. The awards aim to recognize and felicitate achievers, innovators, smartest futurists and franchise leaders from all over the world, who have contributed significantly towards the development of current and franchise future trends in business, government and technology and society. Awards process advisor is EY.