PepsiCo India celebrates ‘Green Day’ with NDMC

PepsiCo India today announced the completion of its target for collection and recycling of used PET bottles equivalent to 100% of its products sold in Delhi, as part of its Extended Producer Responsibility (EPR) program. PepsiCo India’s PET recycling initiative in partnership with Gem Enviro Management, set up Reverse Vending Machines (RVM), collection vans, electric rickshaws, collection centers and over 25 collection points across Delhi to enable the effective collection and recycling of used PET bottles.

 In collaboration with the New Delhi Municipal Corporation (NDMC), PepsiCo India today celebrated ‘Green Day’ in New Delhi to raise awareness about responsible disposal and plastic waste recycling practices. 
Ms. Alka Lamba, Hon’ble Member of Legislative Assembly (MLA) from Chandni Chowk, Mr. Ravi Kaptan, Municipal Councillor for Chandni Chowk, Ms. Ruchika Katyal (IAS), Deputy Commissioner - Sadar Pahargaj Zone, NDMC, Mr. Ram Mehar, (DANIPS- NCT of Delhi, Andaman & Nicobar Islands, Lakshadweep, Daman & Diu and Dadra & Nagar Haveli Police Service), Assistant Commissioner of Police, Ms. Neelima Dwivedi, Vice President, PepsiCo India and Mr. Sachin Sharma, Director, Gem Enviro Management, participated in the ‘Green Day’ awareness drive organised near the Red Fort.  

 Speaking on the occasion, Ms. Alka Lamba, Hon’ble MLA from Chandni Chowk, said, “It is heartening to see the achievement of PepsiCo India and Gem Enviro in ensuring that PET waste is collected and disposed of in a responsible manner in the city. This is not only good for the civic society, but also promotes the welfare of waste-pickers who have been part of a marginalised section of the community.”

 As part of the PET recycling program, the collected waste is recycled into polyester fibre and further used to manufacture utility items like T-shirts, caps, laptop bags, etc. In addition to collection and recycling of used PET packaging, the project also focussed on socio-economic development of the waste picker community through various engagement and capacity building initiatives.

 Ms Ruchika Katyal (IAS), Deputy Commissioner - Sadar Pahargaj Zone, NDMC, also present at the inauguration, said, “I am delighted to see how PepsiCo India and Gem Enviro have come together to support initiatives for a cleaner, greener environment. We hope that such initiatives will encourage people to start responsibly disposing used PET bottles and help in attaining the larger vision of Swachch Delhi for all.”

 Ms. Neelima Dwivedi, Vice President at PepsiCo India, said, “As part of our Performance with Purpose 2025 goals, we are committed to build a PepsiCo where plastics need never become waste. We are delighted to have partnered with Gem Enviro to promote consumer awareness and to enable the collection and recycling of used plastic bottles in the city. An important part of the work we are doing through this initiative is to train waste pickers and aid their socio-economic development as they are an important contributor to the plastic waste management ecosystem. We want to thank the New Delhi Municipal Corporation for supporting this initiative to promote a cleaner environment in the city.”

 PepsiCo’s Green Day awareness drive included Nukkad Natak (street theatre) performances, cleanliness drives and RVM demonstrations.

 Mr. Sachin Sharma, Director, Gem Enviro Managementsaid, “We are very excited about this partnership with PepsiCo to enable greater recycling of used PET packaging in the capital city. While plastic waste management is a step towards the right direction to tackle the plastic pollution issue, it is also important to promote awareness among consumers to dispose used PET bottles in the correct manner. With this shared vision, this initiative aims to ensure collection and effective recycling of the PET waste and contribute in making this city cleaner and greener.”

 PepsiCo’s efforts towards plastic waste management:

PepsiCo’s Performance with Purpose 2025 goal is to design all packaging to be recoverable or recyclable, and to support increased recycling of plastic waste. As part of this, PepsiCo has been working closely with the government and other partners to enhance plastic waste management and to increase 'recycling' in the country. The company has initiated programs for collection, segregation, and recycling of post-consumer plastic packaging waste in Maharashtra, Punjab and Delhi. PepsiCo has also successfully piloted a ‘Film to Fuel’ project at our Pune plant to convert all the packaging film waste from the plant, into fuel, ensuring 100% recycling of packaging waste at the plant.

 PepsiCo India has also started a pilot for its first ever compostable packaging for Lay’s and Kurkure, across the company’s sales touchpoints at the Indira Gandhi International Airport Terminal 3 in Delhi. In addition, the company has resized the packaging for its snacks master brands Lay’s and Kurkure, while also reducing paper consumption in the value chain. For its beverage business, PepsiCo has launched non-returnable glass packaging for its beverage brands and has plans to scale up this format.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing