PepsiCo India continues to transform its Snacks portfolio, in line with its global sustainability agenda of ‘Performance with Purpose’. Committed to contributing to a greener India, the company has resized its packaging for its flagship snacks brands Lay’s and Kurkure to reduce its carbon footprint significantly.
Further to providing value to its consumers, the company has launched upgraded variants with reduced sodium in its bestselling Lay’s flavors i.e Indian Magic Masala and Spanish Tomato Tango. Adapting to changing consumers taste profiles, the new Lay’s ‘Indian Magic Masala’ and ‘Spanish Tomato Tango’ are now available with a better enhanced mix of spices containing 13% to 15% lesser sodium respectively. This is in addition to its recently launched Kurkure Multigrain with Power grain Ragi and 21% reduced sodium.
Talking about PepsiCo India’s portfolio transformation, Mr. Jagrut Kotecha, Vice President – Snacks Category, PepsiCo India Ltd. said, “As a responsible Snacking company, PepsiCo India has made significant progress in transforming its snacks portfolio. We have reduced 5% to 25% sodium across popular variants of our snacks flagship brands, Lay’s and Kurkure and we further aim at reducing sodium in 75% of our food’s portfolio by 2025”
In line with our Performance with Purpose goals 2025, we are working to reduce the impact of our packaging on the environment and increase recycling of plastic waste. The first step towards the actualization of this journey is the resizing of packaging of our brands Lay’s and Kurkure. This will significantly help us in reducing our carbon footprint, thereby contributing towards a greener India. He added.