Phone ko banao SELLphone', OLX's new digital campaign

SMG Convonix, one of India’s leading integrated digital marketing solutions company and part of Starcom MediaVest Group, the global media network, has come up with a unique integrated experiential digital media campaign for OLX “Phone ko banao SELLphone”.  OLX, in a marketing campaign across TV, radio, and outdoor, is promoting a new concept of ‘sell-phone,’ focusing on three core communication points click-upload-sell.

The digital ad campaign by SMG Convonix trendily allows the users to sell off household things virtually by just experiencing this innovation on Web though  their mobile phones. This mobile sync web campaign goes live on Yahoo and MSN from 4th and 5th June respectively.

Women have always been an integral part of the brand communication at OLX. With ‘Phone ko banao Sell-Phone’ OLX celebrates the individuality and independence of the new-age Indian woman. The campaign displays OLX mobile App as a tool of empowerment for women, allowing them to earn money, and unclutter from the convenience of their homes.

The technical capabilities of SMG Convonix and integrated digital marketing solutions drive synergies across various elements of the online ecosystem to architect solutions that sit right at the heart of their clients’ business imperatives.

Commenting on the innovation, Amarjit Batra, Chief Executive Officer, OLX India, said, “The current campaign “Phone ko banao SELLphone” stemmed from the insight that it is easier to use a classifieds platform from a mobile phone than a desktop PC. The campaign tries to highlight that online selling is fun and convenient”.

“This innovation is an attempt to deliver the joy of selling through mobile, and displays the ease of the OLX mobile App. With this campaign we intend to give our users the best possible user experience,” he further added.

Talking about the campaign Vishal Sampat, CEO at SMG Convonix said, “With this mobile and web sync innovation we have tried to break the clutter in the digital ad space and bring out the realistic experience of making your phone a “SELLphone.  We wanted to take this several notches higher by creating a truly unparalleled interactive digital campaign by gamifying the website”.

“There is a lot of information this communication had to convey. It had to explain what digital ad campaign is, how it benefits consumers and how to access your phone to sell. We hope that this innovation will not just create awareness about the brand but also give an opportunity to experience the ease of use for the OLX mobile App,” he further added.

We have seen that the mobile phone penetration is growing at a rapid rate in India, with an increased mobile app options being created day on day. SMG Convonix has conceived and executed this innovative digital Ad campaign for OLX to further attract audiences to their ‘sell-phone’.