Pizza Hut riding high on social network platforms

As social networking platforms are bringing a new wave of change in the way brands reach out to their consumers, Facebook is fast becoming the new language for brands to communicate with the consumers who are also active online users. Keeping with the latest trends, Pizza Hut, the world's leading affordable casual dining brand, has seen a major splurge on its fan page ' Pizza Hut Celebrations. The statistics also reveal that in a month, over 1.6 lacs Pizza Hut fans are actively engaging and interacting with their favorite brand through Pizza Hut Celebrations Facebook page. The two way communication channel has also enabled fans from smaller towns to request Pizza Hut management for opening the doors to their restaurant in their respective cities too.

The Pizza Hut team on the other hands is extremely responsive and acts on the suggestions and feedback shared by the fans on the Facebook page. There are numerous interesting contests being organized constantly on the fan page and the users are particularly enthusiastic about participating in them. The consumers, who wish to be regularly updated with the latest offerings and promotions at Pizza Hut, look forward to the new posts, news and promotions on the official page. It acts as a perfect source of meaningful information to keep themselves abreast. This growing trend has given a new dimension to the existing brand-consumer relationship.

Pizza Hut Celebrations- the official Facebook page for Pizza Hut has been seeing a regular rise in the number of followers and today boasts of more than 1.6 lakh followers on the social networking site. While Facebook is generally associated with users from urban and CAT A cities, an interesting statistic reveals that it is the users from smaller towns and cities who are fast catching up on the scene. The Pizza Hut page sees a strong number of followers from cities such as Indore and Vellore making regular posts on the page and this digit is giving a tough competition to the figures from metropolitan cities like Delhi and Mumbai. These consumers are not just curious about the brand offerings and future plans but are constant with their feedback- responses, suggestions and questions- and regularly stay in touch.

Speaking about this growing trend, Anup Jain, Director- Marketing, Yum! Restaurants India subcontinent- Pizza Hut said, "The social media space today has become an extremely important medium for any brand. This space is fast evolving and the growing communication between the consumers and our brand is a testimony to the power of such websites. For Pizza Hut, this space is extremely important and the Pizza Hut Celebrations page is designed in a very interactive manner- with regular interactions with our consumers. Also, the fact that people from not just big cities but from smaller towns and places are also sharing their inputs and feedback on the website, makes it an even more important medium for us to evaluate direct customer feedback and work on them. These cities have contributed significantly in making our page the largest restaurant brand page on Facebook. We hope to increase this number even higher and are confident that our fans will join us in our journey to the next milestone- that of becoming the most popular and talked about brand on Facebook in India."

Pizza Hut Celebrations is an interactive platform for the brand and consumers to interact and also keeps them updated on all latest offerings, contests and information. This milestone is an indicative of the strong brand establishment and popularity amongst its consumers.