Preeta Sukhtankar to add style to KWAN's portfolio!

KWAN, India's entertainment and marketing agency has roped in Preeta Sukhtankar, a veteran in the domain of 'style' and 'fashion' in the media world. She will be spearheading the celebrity and entertainment initiatives that KWAN develops including celebrity management.

With over 13 years of experience under her belt, Preeta has extensive knowledge and success in the specialised fields of luxury, brands and fashion. She started her career at The Sunday Observer in early 1996 serving as editor of their youth supplement. She was the part of the "earliest" teams of India's first ever fashion magazine - Elle and remains affiliated with the Elle Breast Cancer campaign that has support from the creme de la creme of the industry.

Also serving as director at MTV India and she launched properties such as the Lycra Style Awards and shows such as MTV Style Check, Loveline, Big Picture, Select and Most Wanted that gained mass popularity and cult status. Preeta was also Business Head - Fashion at Percept D'Mark. Under her leadership and direction, the division acquired rights to FDCI Fashion Week and executed properties such as Pantene Elite Model Look, Mrs India World '04 and Mrs World '04 (international pageant held in India). As Vice President and Publisher of the Apricot Group of magazines, Preeta successfully sustained magazines such as Seventeen and L'Officiel.

Preeta undeniably has her pulse on the fashion, luxury and lifestyle angles of entertainment and it was a natural decision to align herself with an agency like KWAN that is fast growing and has established itself as one of the biggest players in the entertainment industry. She goes on to say, "For me, the space of creating and nurturing talent is extremely exciting especially since this is a nascent business in a chaotic market. Having known Anirban Blah for a while now and watching KWAN grow into the only professional player in this genre, the fit was just right. I believe I can develop new opportunities, leverage my network and add value to our existing talent that are already huge brands in the business."

Anirban Blah, MD KWAN, says, "As an organisation that is just a year old in the entertainment and media industry, it is essential for us to forge relations with like-minded individuals with the vision and the capability to drive the agency. Preeta's skillset, her network and her goodwill in the industry matched the level of expertise that KWAN was looking for to spearhead our entertainment businesses."