Adgully Exclusive | Our positioning is about how valuable storytelling is: PIX's Sunder Aaron

The channel now is in the same league as HBO and Star Movies, and has intensified the competition and took it to a new level. The channel is not only looking at offering good films but is also planning to expand in various smaller markets within the country.

Adgully exclusively spoke to the man of the hour Sunder Aaron, Business Head, Sony Pix Channel, to talk to him about the channel's expansion plans and how things look up post it officially gaining rights to telecast

Sony Pix might have entered the race late, but it has certainly been able to reach their fast. The channel with its strategic marketing plans and audience interactivity mode will surely bring in more aggression and enthusiasm in the already existing cut-throat competition. | By Prabha Hegde [prabha(at)adgully.com]