Prodsign bags the creative duties to rebrand the iconic Sangam Cinema

Prodsign, the Advertising and Signage design agency has bagged the mandate to rebrand Sangam, one of the oldest cinema theatre in Delhi. The legendary Sangam Cinema plans to re-launch keeping up with the multiplex phenomenon as Sangam Courtyard.

Speaking on the project Aditya Sharma, Business Head - Prodsign shared “We are proud to rebrand the iconic property with a completely new identity. The vision was clear by the promoters, it was not going to be just a theatre, but also a place to hang out for people with friends and family. Now that its ready to open doors with a new look, we’re absolutely kicked about the project and looking forward to the launch.”

Sangam as an establishment has had a very long and glorious past in the area. A landmark location, which has been dominant in the hearts and minds of people, a constant backdrop as memories were made and experiences cherished.