Publicis Ambience bags JK Helene Curtis account

Publicis Ambience has bagged creative duties for JK Helene Curtis after a multi agency pitch. The company's cheif operating officer has confirmed the news.

According to the reports, the companies vying for the pitch were Rediffusion Y&R, Contract Advertising and Network Advertising. The reports suggest that the account is of Rs 10-15 crore.

JK Helene Curtis is a brand from Raymond Group and the company has the brands like Park Avenue, Park Avenue toiletries (including hair styling gels, perfume spray, after shave products and soaps), Premium toiletries and Tru Tone hair dyes in the male personal grooming categories under its umbrella.