Publisher ABBYs 2023: ABP tops the metals’ list, wins Gold along with Cheil Worldwide
Winners of Publisher ABBYs 2023 were announced amid loud cheers at the conclusion of Day 1 at Goafest 2023.
ABP led the metals tally with 4 wins amounting to 20 points. The media house secured a Gold, Silver, Bronze and Merit each. ABP won the Gold for its Centenary Campaign in the ‘Best Marketing of a printed newspaper/ edition’ sub-category.
Jagran Prakashan was closed behind in the second spot with 3 metals and 16 points. Its wins included 2 Silver and 1 Bronze metal.
Cheil Worldwide was placed third with 2 metals – 1 Gold and 1 Silver. The agency secured 14 points. Cheil won the Gold for the #WeOwnTheNight campaign done for Samsung in the ‘Best use of native or branded content for client brand-marketing by a publisher’ sub-category.
Though HT Media also bagged 4 metals, its total points were 14. The media house won 1 Silver, 1 Bronze and 2 Merits.
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