Quench Botanics launches K-drama inspired skincare range

Korean skincare brand, Quench Botanics, pulled a prank this April Fool’s Day by announcing their limited edition ‘K-drama meets K-Beauty’ skincare range for all K-drama & K-Beauty fans. 

The K-wave is not just limited to our screens, since over the past couple of years K-beauty has dominated our vanity and seeped into beauty & skincare trends. If you are a K-drama lover, you must have noticed the actors’ glass-clear skin, soft smudged lips, and lustrous hair – checks all the boxes when it comes to that perfect healthy skin glow.

Owing to how everyone relates to K-drama stars, Quench Botanics has launched 3 Korean skincare products under their limited-edition category. From the Crashlanding Face Wash to Descendants Sunscreen to Goblin Glowing Moisturizer that will provide for ensuring a glowy, glass like-skin look just like your favourite K-Drama stars. 

Quench Botanics announced the launch of this limited-edition range across their social platform. Further, consumers are asked to click on the link to buy the newly launched products that directs them to the Quench website (www.quenchbotanics.com) where it is revealed that this is a ‘April Fool’s Day’ prank, and the brand further gives exclusive offerings for these consumers who click the link. 

In line with Quench Botanics social media strategies, to keep engaging and conversing with their consumers across platforms, this campaign continues to do add to that narrative and also created a lighter cheer around the occasion of April Fool’s Day. It gives the brand an opportunity to engage with existing audiences and reach out to new ones, while reminding them that Quench Botanics is a brand that has a personality, uniqueness to their offerings and penchant for providing ultimate K-beauty skincare experience that is apt for India skin types.

The limited edition may not be as the cherry on the top but Quench Botanics does have an extensive  range of launches in the pipeline for their consumers to discover in lines of hybrid products that provide skincare benefits in the makeup range, and introductions of new makeup ranges for the brand. 

Quench Botanics presence on other social media platforms has also been evolving widely with immense consumer & creator support & has hit 162K followers on Instagram. The brand’s YouTube page has also strengthened its army with 8.01K subscribers.