Rana Daggubati, Anthill Ventures invest in skincare brand Pulp

Pulp, India’s first superfood skincare brand, celebrates its 2nd anniversary with some of the biggest names from the film industry showing their trust in the brand. Anthill ventures along with actor Rana Daggubati are amongst the first few investors, who have invested an undisclosed amount in the brand.

A brand that started with just two masks in March 2020, at the onset of the COVID pandemic, has come a long way and is now offering attractive offers, product discounts, and contests running throughout the month as a part of its anniversary celebrations. Within a short span of two years, Pulp has established itself as a one-of-a-kind skincare brand, with its primary focus on user satisfaction instead of pure commercialization. The brand has always taken a bold yet fun approach to skincare and the same is visible across its entire range. 

Founded by the dynamic duo of Goutham Uppaluri and Deepti Alapati in Hyderabad, Pulp has constantly defied the traditional standards of Indian skincare by celebrating and honoring inclusion, identity, and equality instead of conventionalism, stereotype, and intimidating. From the super hydrating clay masks to super-effective serums and multi-purpose sunscreens, the brand has always strived to not just do things differently but better. 

“We launched the brand exactly at the inception of covid and to be honest, it hasn’t been an easy ride. We stumbled, we fell, and we made a lot of mistakes along the way but one thing that hasn’t changed is our passion to put out great quality skincare that makes your skin feel like a walk in the park on a Saturday evening. From being the first brand in India to launch lifestyle-based superfood skincare products to defying the traditional standards of Indian skincare, our idea has always been to make skincare less intimidating and a little less boring. Additionally, the love that we get showered in by our customers is the fuel that drives us to keep doing what we do, before, now, and next,” says Goutham Uppaluri and Deepti Alapati, Co-Founder, Pulp.

The brand uses actives ingredients like spinach, turmeric, chocolate, kombucha, gotu kola, kale, and green gram etc, in their products, which include serums, sunscreens, scrubs, and face masks among others. By suiting the lifestyle needs of millennials and Gen Z, Pulp has taken the market by storm with its consumer-focused approach, quirky packaging, and engaging tone of the interaction.

“We are inspired by the creativity demonstrated by Pulp. They have the potential to alter product innovation radically in the D2C urban lifestyle space. We look forward to accelerating their growth with direct market access and live projects,” Daggubati said.

Being a cruelty-free and eco-friendly skincare brand, Pulp has always envisioned itself as a super cool and super caring buddy to its patrons, who genuinely aspire to be greater than what society intends them to be. And the same is reflected across all aspects of the brand, be it product, packaging, to even the social media posts that are published. Pulp aims to carry its ethos and brand value as they move into its third year of operation and continue to serve users with authentic skincare products. 

Intrigued by the same, Prasad Vanga, Founder & Chief Accelerator, Anthill Ventures admits, “The idea of Pulp to centre its product portfolio around the needs of millennials and GenZ is what piqued our interest and we at Anthill believe the future of skincare lies with this market.”