Realm Media partners with Airtel; activates McAfee's Mobile Security App

Today owning a smartphone has become more of a need than a status symbol. A lot of time is being spent by people online whether it is browsing, downloading applications, making online payments, networking or storing personal data. Since consumers are already exposed to various anti-virus options for their smartphones McAfee joined hands with Airtel to promote their Mobile Security Application and the challenge thrown at Realm was to create an acceptance for McAfee Mobile Security.

For the same Realm Media (An integrated media agency of the Indraksh Group), strategized, designed and executed a 3 day Out-of-home activation program at the Airtel Campus in Gurgaon. The objective was to create a buzz for the launch of McAfee’s Mobile Security Application with basic features for all Airtel subscribers with smartphone’s.

Sharing an insight on the same in an official communiqué Savio .A, Sr. Manager, Client Servicing, Realm Media Solutions Private Limited; said, “For this campaign Realm created the “smart protection for your smartphone” concept which was promoted using a BTL + Digital approach. From designing of the creative’ s to strategizing & executing the entire plan we worked closely with both brands to ensure that the launch not only creates an impact from a brand perspective however also generates an amplified brand recall.

We launched our show stealer “Coot Coot” the latest YouTube sensation and the face of the campaign who is smart, cool, friendly, fun-loving, confident, happy and free from worries because he always feels protected, whether he is on the go or in whatever he does.

it is this “smart confidence” that we wanted to pass on to all the smartphone users giving them the freedom to use their smartphone in whichever way they want to, wherever they want to, whenever they want to and for whatever they want to because “you are secure only when YOU feel secure”. We encourage people to see this MMS mascot as their “new best friend” in whose company they will always feel secure & protected.

For all our clients at Realm we practice one principle “ work with them like you did the FIRST TIME, EVERYTIME ”, by doing so you will not only get the clichéd “WOW” factor done, but most important you will cement a bond with the Client which in today’s competitive media industry is becoming a survival need”.

Strongly recommending Realm Media, Krishita Motwani, Marketing Manager-India, Consumer Mobile Small Business Division, McAfee (An Intel Company) shares her experience on the brand activation, “Having worked with Realm in the past and knowing the passion and commitment they bring to the table, they were our preferred Agency. Realm Media doesn’t function like an Agency but more as an extended arm of our Marketing team. They understood our tonality and got their plan in action for the activation which was a success and we gained the expected R.O.I via this activation program. ”

Yuvraj Agarwal, Co-Founder and Group CEO, Indraksh Media & Realm Media Solutions Pvt. Limited says, “Today clients are constantly striving to use innovative ways of engaging with the TG, and in this highly competitive world – they are increasingly depending upon a more involving model that can touch people in a unique and meaningful way than just using the static/traditional media. With 

Krishita’s support and guidance, the team at Realm worked tirelessly to create an out of the world experience that actively brought the brand message to life and allowed the TG to have a lasting impression. Coot-Coot as a concept is absolutely great and can be carried forward in an engaging manner and successfully used across media platforms.”

About Realm Media Solutions Private Limited:- For the record: Realm Media is a diversified media, communications and entertainment content company with operations across 12 offices in India and 5 offices worldwide. It currently offers specialist services in OOH, Retail, Digital, ATL media buying, experiential and shopper marketing.