Red Bull launches limited edition KL Rahul Hero Can
The energy drink giant Red Bull launches a limited edition KL Rahul Hero Can celebrating his contribution to the National Team and other career milestones. The Hero Can is available only from the months of April – May 2019. The limited-edition KL Rahul Hero Can featuring the Red Bull athlete and India’s top T20 batsman, is part of a 360-marketing campaign. This includes consumer engagement activities that allow fans to get to know more about their favourite cricketer both professionally and personally.
A newly launched microsite klrahul.redbull.com will enable fans of KL Rahul to play an interactive quiz called Red Bull Fastest 50. Top three winners will get a chance to meet the cricketer at the end of the campaign. Three winners will also be announced on a weekly basis, who will receive KL Rahul limited edition fan kits. Visitors to the microsite will get to explore KL’s different strokes on the pitch as well as off it. This includes never seen before videos and written content about his fitness, lifestyle and of course cricket. Lapping up all this content and playing the Fastest 50 game by answering questions about KL Rahul, one can also stand a chance to meet the cricketer in person.
Priced at Rs 99 for 250 ml, this Limited Edition KL Rahul Hero Can will be available pan India at retail stores in the months April and May only.