Redhill acquires VS Story, fortifies sustainability footprint

Redhill has acquired VS Story, thereby strengthening its sustainability footprint. VS Story, a production company founded in 2016, creates podcasts, videos, and other media with a social impact and sustainability theme. Clients of the company have included companies including Linkedin, Essilor Luxottica, Danone, , Circulate Capital, ABC Impact, PayPal, Winnow Solutions and MAS Holdings.
Redhill CEO Jacob Puthenparambil stated that sustainability is at the centre of the company’s business strategy and that he was thrilled to welcome VS Story to the team.
He said: “The organisation has an exceptional track record of creating imaginative initiatives that are sustainability-led and have an impact. I’m convinced that working together will put us in a better position to support our clients as they design innovative communications plans that fulfil their stakeholder responsibilities”.
VS Story was one of the first businesses in Singapore to be certified as a B corp. CEO Jacqui Hocking is in charge of the 15-person agency. She said: “We are tremendously eager to collaborate with Redhill in order to realise our shared goal for producing true systemic impact, We reiterate our commitment to making Singapore a global hub for the circular economy through our collaboration.”
The agreement follows Marta Bigio’s recent hiring as senior director of sustainability at Redhill. After buying Hong Kong’s Creative Consulting Group in early 2022, it represents the agency’s second acquisition.