Reebok India engages consumers with exciting marketing innovation at Cyber Hub

Last weekend, tempos were set high at the most prime location in Gurgaon – DLF CYBER HUB, when Reebok introduced its recently launched shoe – the Reebok ZPump Fusion, featuring the iconic Pump technology in a revolutionary new avatar. To pump up the audience and take the excitement around the ZPump one notch higher, Reebok created an interactive sensor-based online game, challenging cyber hub goers to test their fitness levels and win a pair of brand new Reebok ZPump Fusion shoes!

Engaging the young, high-income and corporate crowd of the city for two days, Reebok created an eye-catching zone for the fitness game with a larger-than-life LED screen and dedicated platform for participants. By stepping on the platform right in front of the screen, passersby accepted the fitness challenge of following the moves performed by Reebok’s fitness trainers. Once the challenge was accepted, the players went through a short warm up and 3-4 fun exercises which tested their speed, stamina and coordination. As soon as the game started, it showcased a demo of the fitness moves that the player needed to perform, as a circuit. After the demo, the participants copied the exact moves of the trainer, and were graded as ‘Perfect’, ‘Good attempt’ and ‘Needs practice’ with the help of a motion sensor placed near the screen. Players achieving the ‘Perfect’ ranking were awarded a brand new pair of the Reebok ZPump Fusion shoes. Encouraging others to adopt the philosophy of ‘Fit for Life’, participants with a ‘Good attempt’ ranking earned a Reebok t-shirt, and ‘Needs practice’ received gift vouchers from Reebok. All in all, everyone who participated in the activity, walked away with exciting goodies from Reebok.

Giving people a chance to experience the unique Pump technology, Reebok also displayed the shoes at a stall for people to try and purchase the running shoes. With this exciting consumer activation by the premium fitness brand, Reebok was able to showcase the shoes to thousands of people over the weekend and actively engage with hundreds of participants, giving them a memorable fitness experience.