Reebok India appoints Silvia Tallon as Senior Marketing Director

Adidas Group India has announced the appointment of Silvia Tallon as Senior Marketing Director of Reebok India. She will report directly to Dave Thomas, Managing Director, Adidas Group India.

As Senior Marketing Director, Tallon will be responsible for driving the brand and business for Reebok India. Her mandate will include the development of the brand’s global go-to-market plan and its implementation. She will be responsible for the brand’s strategic positioning and strengthening its association with athletes, consumers and fitness stakeholders across the country.

Commenting on the appointment, Dave Thomas said, “Silvia’s rich experience and knowledge of the sports and fashion industries across the globe position her very well to drive Reebok’s positioning and ensure we connect even better with consumers and athletes in India. She has been successful across diverse geographies, brands and categories. Her passion for India and many visits here over the years – on business and personally – will also be an asset. We welcome Silvia into this role and wish her every success as she takes on this new challenge.”

Tallon has strong experience in the fashion and sports industries in Brand and Product Marketing, Purchasing, Sourcing and Design. In her long and rich career, spanning over two decades, she has worked in numerous global companies such as Levi Strauss, Intersport and Vanity Fair and has worked across multiple geographies. She also worked in the Adidas Group in Germany as a Global Category Manager for Swimwear for three years. Her most recent role was in Moscow at O’stin, which included creation and implementation of strategic plans for their emerging product categories.