Renault India online community spreads Diwali cheer in Maha village

This Diwali, Renault India brought together its online community to take them on an exclusive drive to a village to celebrate the festival with the local community. The initiative was crafted by their creative agency, Law &Kenneth Saatchi & Saatchi and built around the idea of ‘Spread the Light, the Renault Diwali Drive’.

The experience started with Renault India reaching out to its social media audience and inviting them to be a part of this activity. They received an overwhelming response, which saw representation of all Renault flagship cars.

The drive flagged off from the Renault dealership in Mumbai and made its way to Bheliv Village in Raigad district of Maharashtra, a 110-km drive. The customers carried sweets, decorations and everything needed to make this Diwali special for the people of Bheliv Village.

The villagers gave them a warm welcome with a traditional aarti, dhols and garlands. The customers had an immersive experience as they joined the villagers in their preparations for the evening celebration.

The celebration also saw an exchange of light, where the customers gave solar lanterns and received handmade diyas from the villagers.

Watch the video:
https://www.youtube.com/watch?v=zH5c5U8X3ig

Virat Khullar, Head of Marketing, Renault India, said, “Renault is continuously inspired by India’s passion for life and we will always find ways to spread happiness with our consumers. Diwali was one such occasion to make it count.”

Commenting on the initiative, Kartik Smetacek, Executive Creative Director, Law & Kenneth Saatchi & Saatchi, said, “We were keen to do something meaningful for Diwali. Light is quintessential to the festival and spreading the light is really symbolic of spreading happiness. I think the activity captured and celebrated the true essence of Diwali.”

Vivek Kumar Duggal, Senior Vice President, Law & Kenneth Saatchi & Saatchi, added here, “Passion for life for us is more than just words. It’s about partnering people to live better, a spirit that drives people to live richer lives. This initiative is a reflection of our belief and commitment to India, where we bought together Renault customers to celebrate Diwali in the truest sense.”

Stacey Dsylva, Creative Director, Law & Kenneth Saatchi & Saatchi, remarked, “The idea was to create an experience that would allow people to see Diwali in an all new light that would truly make a difference.”

Credits:

Client: Renault India

Creative agency: Law &Kenneth Saatchi & Saatchi

National Creative Director: Charles Victor

Executive Creative Director: Kartik Smetacek

Creative Director: Stacey Dsylva

Creative team: Shashank Sharma, Siddharth Mishra

Senior Vice President: Vivek Kumar Duggal

Account management: Rohan Kulkarni, Shazia Shaikh, Omprakash Singh, Kartik Nikam, Pritish Nathaniel, Arathi Bhat, Anand Ashar, Zaid Sayed

Production house: Inglorious Films