Republic TV eyes regional content, ties up with Vikatan Group
To further leverage onto the growing regional content, newly launched Arnab Goswami’s Republic TV has tied up with South India’s leading media house Vikatan group to get regional stories from Tamil Nadu.
Commenting on the partnership, Radha R Premkumar, Head - Brand Communications, Vikatan, said, “Vikatan group, with its 90 years legacy in Tamilnadu, is an household name among World Tamils. Vikatan is well known for its fearless and independent, fair and unbiased journalism.”
She added, “We tell stories as they are, provide inclusive perspectives and stand as a custodian for humanity. We are happy to partner with a like minded media house such as Republic TV in sharing our regional stories and we wish them all success in this journey!"
Launched on May 6, Arnab Goswami’s independent global media venture, Republic TV, has topped the English News channels space in its first week of operations as per BARC data for Week 19 (May 6-12) [All India (U+R) : NCCS AB : Males 22+ Individuals] attaining 52 per cent viewership in the first week of its launch.