Richa Singh steps down as CEO of Niine

Richa Singh has decided to move on as chief executive officer of Niine, a hygiene and personal care startup. She was associated with the company for three years.

Commenting on her exit, she said, "Three years at Niine, a young start up were full of challenges, making me a more humble and participative leader. It made me understand the need and power of focus and first hand experience and differentiate between bigger battles and smaller distractions. It wasn’t easy attracting talent for a company no one knew of, and then infusing passion in hundreds that we were hiring to drive and nurture Niine like their baby, going much beyond a routine job. It stretched my capabilities, and I was often surprised with my own endless passion and energy to drive success. I soon move on to newer beginnings, handing back the reigns of Niine in able arms of its founders."

Singh was instrumental in making personal hygiene products affordable to a large section of Indians through the brand called NIINE. Under her leadership, Niine gained a market share of 10-12% in North and East India Markets, and a 5% all India share.

She has experience across  healthcare, consumer health and consumer goods industry. During the course of her career, she has acquired diverse multi-functional as well as a multi-cultural experience. Her last stint was as the CEO for Philips Healthcare@Home. She also served as CFO for Philips - Consumer Division. Prior to that, she had stints at J&J, P&G, and Coca-Cola India, in international roles encompassing ASEAN. Australia and Japan. She has also been on the board of P&G's joint venture in Malaysia - FPG.

Singh compleTed her MBA from IIM Bangalore.