Royal Wedding ups viewership for English news channels: aMap

According to aMap report the Royal Wedding - Prince William and Kate on 29th April 2011 made a strong impact on the viewership of English News channels.

The data reveals that Market Share of the English News genre increased by 15% yesterday ( CS15+, analog). Whereas, the viewership peaked at 15:16hrs.

On the contrary, viewership amongst housewives jumped by 25% as compared to the average of Last 4 Fridays.

Talking about the overnight jump in viewership, aMap Vice President, Jiniti Shah says "Viewership amongst housewives increased as they were glued to the watch every detail of the wedding ceremony, the designer clothing and the grand affair."