Saavn Goes Beyond Music to Become Music+' Audio Streaming Platform
Following the first-annual Audio On Summit in Mumbai, Saavn, India’s leading music streaming app, has announced plans to expand beyond music-only audio content. The company hosted Audio On last week to launch the first event of its kind for which audio as a medium takes center stage. Media conglomerate GroupM and mobile marketing agency, Madhouse were knowledge partners for the summit, which attracted some of the best minds and voices from the media, marketing and advertising industry, including CVL Srinivas, South Asia CEO, GroupM; renowned radio personality and journalist, Neelesh Misra. etc. 
The event marks Saavn’s evolution from a music-only service, with plans to stream additional audio content, as well as create original audio programming. In addition to the launch of an audio-focused event series, one of the first examples of this expansion will be a sports commentary partnership with Ranbir Kapoor’s Mumbai City Football Club, an initiative for which details will be announced in the coming weeks.
“We’ll continue to see audio play a key role in the evolution of mobile, media, and advertising. With the immense growth Saavn is experiencing in India across all of these sectors, we feel like this is the perfect time and place for an in-depth conversation around the power of audio for everyday consumers. Content creators, brands and distributors will need to work closely to create quality audio content across all verticals and interest areas. We are excited to start exploring those partnerships as we evolve from a music streaming platform to an audio streaming platform,” Vinodh Bhat, Co-Founder and President, Saavn said.
With audio across all verticals poised to emerge as the number one content, media and advertising medium within the next year, Saavn conceptualized Audio On as an annual event to prompt high-level conversation on audio as the key component in the evolution of digital advertising. The event was limited to a select 100 individuals to facilitate a collaborative and open conversation.
“We are thrilled with the outcome of our flagship Audio on Summit today. Diverse ideas, unique experiences, and insights from our speakers and audience created an incredibly engaging environment, and we hope it serves as the launch pad for many more dynamic discussion to come,” continued Bhat. “We look forward to scaling Audio On with our partners in 2016 and beyond.”
At the forefront of India’s digital media revolution is globally renowned media conglomerate, GroupM and their mobile marketing agency, Madhouse. The group was the knowledge partner, to breathe life into the first-ever official conversation on audio.
“Audio has emerged as a vital tool for mobile marketers and through discussions like Audio On, we want to evangelize the medium to maximize its potential. There are a multitude of opportunities for brands to engage the consumer through audio content”, added Milind Pathak, COO, Madhouse South Asia.
Comedian Danish Sait emceed the event, which included three panels and two keynotes. The three-hour conference prompted a lively and impassioned conversation!
Some of the topics discussed included:
- How the right audio content and the right technology can deliver impressions and increased audience engagement.
- How audio has influenced the ways content creators interact with their audience.
- How content distributors and platforms, like Saavn and Universal Music Group, are leveraging audio as a medium for growth.
- How content creators, artists, distributors, and brand can work more harmoniously to create content that is accessible without compromising quality or creativity.
GroupM and Madhouse were knowledge partners for the First-Annual Audio On Summit
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