SAB TV betting big on digital media; launches "Luv 4 India' campaign on social media platform

"Luv 4 India' is a facebook application where people tag themselves on the Indian Tricolor. As more and more people tag themselves, the app unfurls into a beautiful mosaic of pictures, all congregating to form the Indian tricolor.

Anooj Kapoor, Executive Vice President and Business Head, SAB TV, speaking about the initiative said that, "SAB has always been at the forefront of initiating interesting innovations around the brand.This activity actually encourages people to express their love for the country. We would reach out to people across India to participate in this initiative."

The campaign kick starts from January 23rd and will close on Feb 5th, 2012.This Republic Day express your love for your country. Come joins us in our initiative on the official SAB TV Facebook page,www.facebook.com/SABTV