Saffola launches a new website for food lovers - www.fitfoodie.in

Are you a foodie who loves delicious food and actively seek it out? Someone who appreciates different tastes and flavours and is not afraid to try new cuisines? Then, as a true Foodie you know that in this mesmerising world of food, fitness might often seem like a challenge.

To solve this, Saffola has recently launched a new website called fitfoodie.in where you can find an astonishing variety of not just healthy but really tasty dishes ranging across different cuisines, courses and using different ingredients. If you are looking for fitness through delicious food then this is the place.

All Fit Foodie recipes are created & approved by the Fit Foodie Panel- which consists of a body of experts; headed by Michelin star chef, Chef Vikas Khanna; known for being a Fit Foodie himself along with eminent Food Bloggers, Expert Nutritionists and Food Critiques to ensure that you get the best of both health and taste.

With the belief that health and taste are not at opposite ends of the spectrum, but in fact, go hand in hand, Saffola Fit Foodie is a delight for foodies and those who value fitness. The variety of recipes is astonishing. You have healthier versions for all those scrumptious dishes which you avoid to keep up with your fitness, think of a healthier Chicken Biriyani or a Vegetarian Mexican Burger or a Baked Samosa, there is a lot to choose for vegetarians and non-vegetarians & even eggitarians and of course for all those who can’t resist desserts; how about a healthier bitter sweet dark chocolate gateau? Now, cooking healthy and tasty is no more a challenge.

Something that is unique is the various user friendly features that make your journey to be a ‘Fit Foodie’ easier. One of the most amazing features let’s you share every recipe with anybody by clicking on the option ‘Send to whatsapp’. One can therefore, share and save recipes on their mobile phone and enjoy healthy cooking anytime.

The website also addresses important healthy eating issues and solves them. For example one of the things that prove to be complicated and often a hindrance is to guess the nutritional value of the food you eat especially when you as a Foodie have the cravings. To make it simple, Saffola has developed a unique and comprehensive Fit Foodie Meter, a tool which gives every recipe a health score basis its nutritional composition and completeness. Developed in consultation with the Indian Dietary Association, every recipe on the website shows the score for two recipes: 1) The ‘Regular Recipe’ or the most commonly prepared form of the dish and 2) The ‘Fit Foodie Recipe’ or the recipe presented in this website and gives the ‘Fit Foodie’ score for both. This comparison helps you make a healthier choice for your favourite recipes.

For the star chefs of the family, fitfoodie.in has a special corner for you called - Saffola Fit Foodie Corner. It’s an exclusive member’s zone where you can create your own recipe diary & submit your recipes. Your recipes have a chance to be featured on the website selected by Vikas Khanna.

Healthy cooking will no more be a task, so go ahead and immerse yourself in this delightful world which helps you enjoy really yummy food while keeping your body healthy.