Sasuraal Genda Phool's "Suhaana' is the most popular Hindi GEC character: Ormax Study

Since CIL's inception in August 2009, this is the first time that a character has displaced Anandi (Balika Vadhu) from her No. 1 position.

Jethalal (Tarak Mehta Ka Ooltah Chashma) continues to maintain the second position. Pratigya (Pratigya), Archana and Maanav (Pavitra Rishta) rank No. 3, 4 and 5 respectively.

This sixth track of the study was conducted during Dec last year and Jan this year. The interviews were conducted among 2600 respondents in six cities - Mumbai, Delhi, Ahmedabad, Lucknow, Indore & Jalandhar, among 15-44 males and females, in SEC ABC.

The report lists the top fiction and non-fiction characters across gender, age, SEC and market segments. Further, a section of the report illustrates reasons for likeability of the top characters.

Characters India Loves is a quarterly study to measure the popularity of characters on Indian television. The study has been created and conducted by Ormax Media, India's first research and consulting firm specializing in the media and entertainment industry.