Satyamev Jayate rated most popular reality show: Market Xcel Study
Market Xcel, India’s leading market research agency that focuses on providing actionable solutions to address key business issues, recently came up with an extensive survey on the popular Indian reality show- Satyamev Jayate. The primary objective of the research was to Assess Audience Receptivity to Satyamev Jayate and understand whether the show has struck a chord at the subconscious level and caused real action.
A quantitative approach was adopted as a methodology. The study involved face to face interviews with the help of a questionnaire in a random household manner following Random Area Sampling. 6000 individuals were contacted to find out the viewers of Satyamev Jayate in 12 cities across four zones of India. There were a total of 24 questions asked to the individuals, for example,
55% of the audience that watched the episode gave first rank to “Daughters are precious” which seems bound to generate positive feedback as the theme touches larger group of people. It is also becoming a major point of discussion at most of the forums. Break the silence was given rank two by 35% of its viewers
Q. Do you find ‘Satyamev Jayate’ has an exaggerated approach?
71% of respondents feel that the show presents real facts and has no overstated approach
Interestingly, no major difference was observed between responses from the youth and adults, which essentially mean that the show has captured audience across age groups. One of the most surprising findings was that Satyamev Jayate was a preferred show over Kaun Banega Crorepati. Satyamev Jayate was found to be a perfect blend of content, creativity, appeal and execution. Aamir Khan being the producer and the host is a significant to its popularity levels as 39% cite this as the reason for watching the show. This is closely followed by the show being an eye opener to the society.
Ashwani Arora, Head Research, Market Xcel said, “ Satyamev Jayate is an unexaggerated show and is a fresh change for the viewers. Aamir obviously fits into this type of role perfectly. Within three months only, Satyamev Jayate has moved beyond being a show and become a movement. Market Xcel wanted to capture the essence of this breakthrough in reality shows and hence we conducted this survey.”
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