Seal your love with Tupperware, get old or damaged seals replaced

Tupperware launches ‘Seal the Love’ campaign at all distributor locations across India for the month of February. As a part of this campaign, customers can come and get the damaged seals of their old containers replaced or purchase new seals. Tupperware as a brand enjoys a strong following, based on long-standing trust and loyalty from its consumers. From the very beginning, Tupperware’s lifetime warranty has been a rewarding proposition for consumers and this campaign is a testimony to the brand’s promise of ‘Tupperware for Life’.   

‘Seal the Love’ campaign is aimed at reducing plastic waste, as all damaged seals collected via this activity will be duly recycled by Tupperware to create non-food applications like flower pots. Tupperware products are covered against chipping, cracking, breaking or peeling under normal, non-commercial use for the lifetime of the product*. Tupperware recycles or reuses 90% of all the products that they manufacture.

As an environmentally conscious company, Tupperware is continuously evaluating how they can further reduce their social and environmental impact at all levels with the organization, including production, distribution and design. Tupperware has invested $3.2 million over the past three years, for environmental improvements in their manufacturing facilities.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing