Shilpa Shetty App joins forces with Fit India Movement

Bollywood actress and fitness-wellness enthusiast, Shilpa Shetty Kundra’s holistic wellness app ‘Shilpa Shetty App (SS App)’ has partnered with the Government of India’s ‘Fit India Movement’ initiative, and has made its premium ‘21-Day Weight Loss Program’ free for all Indian and global users.

The program offers an eclectic mix of yoga, daily functional exercises, and a meal-by-meal diet plan, for a holistic approach to good health. To keep users active, not just physically but also mentally, the SS App is also offering a 10-minute ‘Meditation for Relaxation’ program absolutely free, to help calm the mind and relieve stress during these testing times. Both these programs will be available to all Indian as well as global users.

The impact of fitness and positivity combined can help citizens endure the current situation without allowing the isolation period to demotivate or demoralise them in this crucial time.

Speaking of this tie-up and Ms. Shetty-Kundra’s initiative, Shri Kiren Rijiju, Union Minister of Youth Affairs and Sports said, "The decision taken by Shilpa Shetty to allow the Indian and global audience to access her fitness programme for free, is commendable. It is during times like these that each one of us should try and extend our support to everyone around us in whatever way we can. Shilpa Shetty is a fitness icon and it will benefit everyone greatly to follow this programme when we are all staying at home and maintaining social distance." The Sports Minister launched the programme through his social media handles and shared the link to the App that everyone can access.

Voicing her concerns, Ms. Shetty-Kundra added, “In times like these, it’s important that we stay active and engaged - physically and mentally. I understand this rather well. So, to do something special for our fellow citizens across the globe, the Government of India’s ‘Fit India Movement’ initiative and Shilpa Shetty App (SS App) have come together. For this period of lockdown that India is in right now, we have made the App's premium ‘21-Day Weight Loss Program’ free for all Indian and global users. ‘Health is wealth’; can’t be a better opportunity than this 21-day lockdown to make use of this time to value it.”

Director and co-founder of SSK Osmosis Pvt. Ltd., Mr. Manish Kumar was quoted as saying, “In this time of need, where we know that a fit and healthy mind and body are our main weapons to fight against this pandemic, I feel immensely grateful that we have a medium to help our fellow citizens globally. The digital platform has given us the power and opportunity to be of service to humankind and extend help while enabling the need for social distancing. It is just our way to give back to the society and community.”


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