Should Brands reach out to the LGBTQ community?
The LGBTQ community in India is a market segment that's not yet been addressed to its fullest potential - both, in terms of continuous engagement and its potential profits. In this blog post, we examine some LGBTQ friendly brands and some brands owned by homophobic promoters. There's a useful editorial calendar and interviews with some of the leading LGBTQ champions who urge brands to go beyond tokenism and educate marketers on possible sustained communication pegs. Click here to read more.