Skoda Sonic Roots explores India’s musical legacy with an epic road trip

Amit Trivedi travels across India to connect with earthy Indian voices, traditions and stories to create inspired new songs. Along the way he makes unexpected discoveries, and learns the many faces of India. 

Skoda Sonic Roots with automobile brand Skoda and renowned music composer Amit Trivedi’s independent music label AT Azaad features celebrated folk singers like Nagesh Morwekar, Kirtidan Gadhvi, Anthony Daasan, Goutam Das Baul, Kavita Seth, Rana Mazumder, Mame Khan and Bhanwari Devi among others; ŠKODA Sonic Roots is a musical journey with AT Azaad into India's soul to find true "Songs of Soil". 

Each episode celebrates one leg of the trip, and the song that resulted from it. 

Tedo Tedo (Rajkot, Gujarat): Amit Trivedi drives through Gujarat to meet Dandiya King, Kirtidan Gadhvi, for the ultimate Big Fat Gujju wedding - inspiring a brand new Lagna geet!

Mooch (Jodhpur, Rajasthan): Amit Trivedi romances the great Indian Mooch tradition with Rajasthani folk singer Mame Khan and Ruchika Chauhan, in the famed Blue City of Jodhpur.

Fata Faati (Kolkata,West Bengal): Amit Trivedi pays homage to Bengal with Rana Mazumder and celebrated Baul singer Goutam Das Baul, in a song that can only be called a love letter.

Meenaatchi (Chennai, Tamil Nadu): Amit Trivedi discovers love’s many colours in Tamil Nadu, with the multi-talented Anthony Daasan showing him the moves!

Raunakein (Mandwa, Rajasthan): Amit Trivedi follows his bliss to Rajasthan to create a song about inner joy, powered by the incredible voices of Kavita Seth and local legend Bhanwari Devi.

Bhagwa (Mahableshwar,Maharashtra): Amit Trivedi, a Mumbaikar inspired by the Bhagwa creates a brand new song brimming with Maharashtrian pride, with celebrated vocalist Nagesh Morwekar!

“There’s music in the soil of India, and I’m on a musical journey across the nation to collaborate with amazing artists! We’re combining the best of our legacy, our tradition… with new styles and techniques to create new music that will resonate with the entire nation says Amit Trivedi

Speaking of the association, Tarun Jha, Head of Marketing - ŠKODA AUTO India said, We at ŠKODA AUTO India firmly believe in our traditional roots with a progressive mindset. ŠKODA Sonic Roots realizes this sentiment and presents it to the country through the powerful medium of Music; alongside one of the biggest names in the industry – Amit Trivedi.”

ŠKODA Sonic Roots is a collaboration between AT Azaad, The Back Benchers Company and ŠKODA Auto India; and was the natural outcome of their shared passions for music, travel, and the cultural smorgasbord that is India! 

Link:Watch Skoda Sonic Roots only on Voot and all the songs on the AT Azad YouTube channel