Social Wavelength partners with Radian6

Today social media facilitates direct conversations between consumers and brands. This has made it all the more important for brands to have a sound social media strategy and be more open to interaction and feed back.

 

In view of this social media agency Social Wavelength has entered into a partnership with Radian6 a Canada-based company which offers social media-monitoring tools to brands.

 

Now with this latest partnership Social Wavelength  becomes the latter’s authorized reseller in India.

 

This development has been confirmed by Hareesh Tibrewala, Joint CEO, Social Wavelength to Adgully.

 

Radian6 is a social media monitoring platform which helps marketing, communication and customer support professionals. Brands and agencies are able to monitor all forms of social media with real time results with the aid of this platform. With its latest technology, it also allows conversations on Facebook, Twitter, YouTube, blogs and online communities to be monitored.  Some of their clients presently include Dell, GE, Kodak, PepsiCo, Microsoft, Edelman, Ogilvy Public Relations Worldwide and Weber Shandwick.

 

This move brings enterprise grade social media monitoring solutions into India and Hareesh Tibrewala is confident that social media listening will get its long due importance.

 

Radian6 will deliver value to Indian brands through business intelligence, online reputation management(ORM) and customer relationship management (CRM) .