Soho Square creates new campaign for HR Johnson

HR Johnson has released a new campaign for its bathroom vertical. Featuring brand ambassador, Katrina Kaif, the TV commercial went on air a couple of days ago. 

Sushil Matey, Chief Operating Officer, H&R Johnson elaborates, "H&R Johnson has been largely known as a tiles company, given our rich heritage and leadership in the same. However, over the years, we have diversified into bathroom fittings, kitchens and engineered marble & quartz. The communication objective was to tell the 

Soho Square is the agency on board the H&R Johnson account and they were given the mandate to launch bathrooms in the consumer space. "The agency endeavoured to go beyond mere 'looks' and we wanted to come from a relevant consumer space. The entire insight that ‘bath time’ provides that much needed personal space to clear the mind and let it freewheel,