SONIC betting big on Digital; Engages the wired generation with sonicgang.com

SONIC, the brand new channel for the action-loving generation brings to you the best of action, adventure and animation. After taking the television screen by storm, it's now all set to make newer records for yet another active screen for this audience ' the Digital Screen with its online community www.sonicgang.com. SONIC will launch its first-ever digital show for the new young adult, "Techno SONIC', an exclusive weekly show that brings you gadgets straight from the future! Log on to www.sonicgang.com to watch a new episode every Monday to catch lot more of the action.

For a generation that "pings' more than they talk, 'SONIC GANG' will become the hub for the new young adult & will offer everything from games, superheroes, gadgets to mobile interactivity and exciting updates on the Facebook & Twitter pages.

Commenting on the initiative, Nina Elavia Jaipuria, EVP and GM, SONIC and Nick India said, "SONIC targets the new young adults who are tech-savvy, gizmo freaks and are always looking out for the next edgy gadget out in the market. With Sonic Gang we will connect with the Gen Z through every possible screen to create a unique community that thrives on constant action."

4 power packed sections to suit the tastes of the Wi-Fi generation:

Techno Sonic Show

Techno Sonic will showcase 2 uber cool "grownabes" - Subiya and Rishabh who will discuss new gadgets from the future and their unique functions.

Facebook Fan page

On Facebook (facebook.com/sonicgang), SONIC has already touched over 73,800 fans, while its Twitter account (Twitter.com/sonicgang) gathered over 150 followers in just over 2 weeks since its launch.

Going Mobile with Sonic Gang Live

To keep pace with Gen Z, Sonic also started the Sonic Gang updates on the channel with Sonic Gang (live), which is a teen mouthpiece that gives its verdict on Bollywood, new gadgets, cricket, music, events, politics/current affairs, and anything or everything they want to have an opinion on! Sonic Gang (Live) is on- air daily between 6pm -8pm, with an interesting update each day, Eg: The IPhone 4 is the best gadget in its class. Viewers can send in their verdict (like or dislike), all they have to do is SMS Like or Dislike Name City to 56882 and they will be able to see their entry with their name and city LIVE on TV!

Games & Downloads

What's more, Sonic Gang boasts of over 20 addictive action games, designed to enable leader-boards where one can check their scores against their friends and compete to win. Apart from the information on shows and schedules, one can also access videos and downloadables of the shows, participate in contests and even blog about Sonic based topics!