Sony Launches New SDHC Memory Card

Sony India Pvt. Ltd. announces the new SDHC Memory Card Class 10 storage cards, with greater data transfer speeds and enhanced image recovery abilities to protect photographers and videographers' precious memories. Blending quality, reliability and performance, the SDHC Memory Card Class 10 feature software for recovering accidentally deleted pictures and fast data transfer of up to 22MB/s, ideal for burst shooting with a DSLR or shooting large-sized HD movies.

The SDHC Memory Card Class 10 protocol makes the card ideal for sports and action photography in burst shooting modes, and stable recording of large HD videos. The enhanced performance also allows users to quickly transfer storage-intensive high-resolution photos and videos from the card to a computer.

Data recovery is also fuss-free as the SDHC Memory Card Class 10 is compatible with the Memory Card File Rescue Ver. 3.0, the world's first AVCHD supporting file rescue software. Available as a free download, users will find the recovery software a lifesaver as it enables easy retrieval of photos, music and movies that were deleted by mistake, with a 90 percent success rate on average1.

Playback of movies and photos stored on the SDHC Memory Card Class 10 are easily powered when the card is used together with the MRW-F3 memory card reader and connected via USB to a television or Blu-ray player. Users of the SDHC Memory Card Class 10 will also be able to download x-Pict Story„¢, a free and easy to use software which lets users create and share slideshows of their favourite pictures and music.

Featuring storage capacities of 8GB, 16GB and 32GB, the new SDHC Memory Card Class 10 will be available in Indian Market from March 2011.