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Sony PIX premieres the Biggest Blockbuster of 2017 ‘Fast & Furious 8’

Get ready for some world-class action this Saturday with the Indian Television premiere of the biggest Hollywood blockbuster of 2017 in India – Fast & Furious 8 – exclusively on Sony PIX. The movie, which made a record 128 crore at the box office in India, will hit the television screens on August 11 at 8PM in English, Tamil and Telugu on Sony PIX SD & HD and in Hindi on Sony MAX SD & HD.  

Starring Hollywood A-listers - Vin Diesel, Dwayne Johnson, Charlize Theron, Jason Statham amongst others, this latest instalment keeps the legacy alive with the best cars, chases, stunts, action, drama, glamour, visual effects and the adrenaline! To drum up the buzz, Sony PIX has chalked out an innovative, all-round marketing plan to engage the viewers. 

To begin with, the channel has partnered with the leading multiplex chain, INOX across 8 cities and set up interactive FF8 zones at select theatres. Fans can take selfies at the zone, upload it on their social media pages tagging Sony PIX, and win exclusive Fast & Furious merchandise. 

As films rev up the appetite, the channel has also tied up with popular eatery Social in Mumbai, Delhi, Bangalore, Chandigarh and Pune. Fans will get to taste the ‘Food of the Furious’ - a customised, limited period, fiery menu consisting of tempting and scrumptious dishes based on the movie theme! 

The channel is also running an exciting contest on-air and on social media for all Charlize Theron fans. By answering a simple question, viewers can win personally autographed apparel signed by the feisty diva herself!  

Comments:

Neville Bastawalla, Head - Marketing, English Cluster, Sony Pictures Networks India  

“In addition to having a stellar line-up of Premieres and Blockbuster movies, Sony PIX constantly engages with its fans by giving them the ‘Hollywood experience’ first-hand. Whether it is creating innovative on-ground experiences or giving exclusive movie memorabilia, we are the pioneers in the category providing money-can’t buy-experiences for our viewers.”

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