SONY SIX acquires exclusive broadcasting rights to air UEFA EURO 2016

In what was a battle for one of the most illustrious international football competitions, SONY SIX, India’s Premier Sports Entertainment Channel emerged as the winner of the exclusive broadcast rights for the UEFA EURO 2016 across the Indian Sub-Continent. The channel will telecast live all 51 matches of the tournament.

Adding a new dimension to the network's comprehensive stable of key international sports properties, the European football's premier international competition the UEFA EURO 2016 will be SONY SIX’s first entry into International Football. Having broadcast 2014 FIFA WC Qualifiers, this will be the first successful acquisition of a major professional football competition by the channel.

Expressing his joy on this successful acquisition Mr. Man Jit Singh CEO, MSM said, “Football has grown immensely in India over the past few years and has found great interest amongst the youth. With the successful acquisition of the UEFA EURO 2016 tournament broadcasting rights, we look forward to attracting viewership to SONY SIX by leveraging on the growing popularity of European football in the country.”

Commenting on this new initiative Mr. N P Singh COO, MSM said, “We are delighted to bring one of football’s elite tournaments to the Indian viewers exclusively on Sony SIX. As a broadcaster we are always in pursuit of the best of International Sport and through our latest acquisition we will take the fans closer to the high impact action that the UEFA EURO 2016 promises to deliver.

Guy-Laurent Epstein UEFA’s Marketing Director said, “We are pleased to welcome SONY SIX to the family of broadcasters for the UEFA EURO 2016.   UEFA believes that the SONY SIX channel and its commitment to high quality programming and sport is an excellent home for UEFA’s flagship national team competition.”

The 2016 UEFA European Football Championship, also referred to as UEFA EURO 2016, will be the 15th European Championship for national football teams organised by UEFA. This time around it will be held in France with provisional dates of 10 June to 10 July 2016. For the first time in the tournaments history, the 2016 finals will be a 24 team tournament, having been expanded from the 16 team format that had been used since 1996. At the finals, it is proposed that teams will be eliminated using a new format of 6 groups of 4, followed by 3 knockout rounds, followed by the final. With France having inherited direct entry into finals, the UEFA EURO 2016 will be another world class sporting spectacle.

Sony SIX, India’s Premier Sports Entertainment Channel is owned and operated by MSM India. The company is well known to exclusively broadcast some of the world’s largest as well as renowned international sporting properties like The Pepsi IPL 2013, The Ultimate Fighting Championship (UFC) and the NBA. Since its inception, the channel has successfully managed to target the youth of India through a mix of sports and entertainment.